Portable Printer Market Revenue Growth Predicted by 2026
Portable printer
finds significant application in empowering the mobile workforce to create
printed documents, receipts, and invoices. This helps in enhancing the employee
productivity while on the move, specifically in retail, transportation &
logistics, and hospitality sectors. Moreover, portable printers help avoid
security breach in enterprises, owing to which they experience significant
demand from various end-use industries. The aforementioned factors are expected
to propel the portable printer market growth over the forecast period.
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Market Dynamics
Increasing
popularity of on-the-go printing and rapidly expanding mobile workforce are
among the chief factors driving the portable printer market growth. Moreover,
increasing popularity and requirement of mobile workforce to enhance the
business productivity, streamline workflows, reduce downtimes at the selling
point, and provide better consumer experience through their field services will
present significant growth opportunities over the forecast period. For
instance, retail industry, logistics, and other such business segments
experience critical requirement for these printing devices as most jobs require
on the spot transactions, receipt generation, tokens, shipment tracking, and
shelf edge labelling for efficient inventory management. Thermal printing is an
inkless means of producing hard copies. These are featured with optimum
printing speeds, low print & maintenance costs, and are available in
multiple compact models. Owing to the above mentioned advantages, it is
expected to remain the largest technology segment.
Market Taxonomy
This report
segments the global portable printer market on the basis of technology, output
type, and end-use industry. On the basis of technology, the global portable
printer market is classified into thermal, inkjet, and impact printer. Output
type of portable printer include barcode, labels & ticketing, receipts, and
documents & others. Portable printer market end-use industry segment
includes retail, transportation & logistics, hospitality, manufacturing,
and others.
Considerable efforts to reduce the costs and provide competitive
products will present strong growth prospects for the industry
Participants are
making considerable investments in R&D to improve product capabilities such
as precision, quality of print, speed, lesser cost of ownership, and enhance
production capabilities. For instance, in October 2016, Epson initiated the
construction of another inkjet print head factory to enhance its production
capacity, which was estimated to roughly triple Epson's current capacity of
print head production. The company had also introduced its plans for investing
around US$ 164 billion to set up a new factory for enhancement of its
production capacities and R&D activities. Thus, increasing requirement to
provide novel consumer products and introduce next generation technology
features will positively impact the consumer inclination and drive the portable
printer market growth
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Global portable printer market is highly fragmented, owing to
presence of extensive number of players from the Asia Pacific
Chief industry
participants include number of players from Asian origin, such as Bixolon,
Seiko Epson, and Brother Industries among others. Moreover, participation of
number of small players from these regions in the international businesses,
such as Woosim Systems, Printek, and Able Systems have led to significant
reduction in the profit margins. Established players are under extreme pressure
to differentiate their offerings to maintain their industry foothold. This is expected
to drive the development of products with enhanced battery life, improved
device management, payment capture, and seamless wireless connectivity to
garner high consumer inclination. Moreover, establishing strong regional
presence and strong distributor network to offer better consumer support, will
be among the chief industry strategies for better future prospects.
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