Retail Analytics Market Technological Advancements, Growth Opportunity and Forecast 2018-2026
Retail analytics is the process of providing
analytical data for supply chain management, merchandise intelligence,
inventory management, cyber security, supply & demand processing, customer
engagement, sales data modelling, and others. It helps in the process of
decision-making, as it provides customer insights and scope for product
marketing.
Increasing adoption of new technologies is one
of the major factors driving growth of the market
Rising adoption of new technologies such as
big data, internet of things (IoT), and real-time analytics by various
organizations to enhance business outcomes is driving growth of the retail
analytics market. According to Coherent Market Insights’ analysis, around 70%
of the retail industries are expected to adopt IoT by 2021. Retail analytics
collects data from big data, machine learning, and artificial intelligence and
business process, thereby delivering accurate information to solve business
issues. Retail analytics provides customer insights from the real data, which
helps the retailers to understand customer behavior and develop a customer
centric product. This helps the organization to strengthen its foothold in the
market, thereby fueling growth of the retail analytics market.
Rising number of unstructured data is a major
factor driving growth of retail analytics market.
Rising number of unstructured data is driving
growth of the retail analytics market, owing to the increasing number of
organizations and rising demand for structured data. For instance, according to
the International Data Group, unstructured data is growing at the rate of
around 62 percent per year and around 93 percent of all data is expected to be
unstructured by 2022. Unstructured data helps in understanding the market
trend, customer demand, product description, and others. The rapid growth of
unstructured data volume generated by various organizations have raised the
trend of analytical tools, which helps in extracting insights from real data,
thereby driving growth of the retail analytics market.
High cost of analytical tools is one of the
major factors hampering growth of the market
The high cost of analytical tools is one of
the major factors restraining growth of the market. Moreover, lack of unskilled
workforce is also expected to hamper growth of the market over the forecast
period.
Global Retail Analytics Market: Regional Insights
North America is expected to hold a dominant
position in the market over the forecasted period, owing to rising e-commerce
sector. For instance, according to the U.S. Commerce Department analysis, in
2016, the sales from e-commerce was 41.6% and it increased up to 49.4% in 2017.
Digitalization, rising disposable income, and rising adoption of IOT are some
of the factors responsible for increasing the sales of the e-commerce sector.
Therefore, increasing sales of e-commerce will lead to increasing demand for
analytical tools, which will boost growth of the retail analytics market in the
region.
Global Retail Analytics Market: Competitive
Landscape
The key players operating in the global retail
analytics market include IBM Corporation, Microsoft Corporation, Oracle
Corporation, SAP SE, Adobe Systems Incorporated, SAS Institute Inc., HCL
Technologies Ltd., Cisco Systems Inc., MicroStrategy, Inc., and Tableau
Software, Inc. The major players of the market such as IBM Corporation,
Microsoft, and Oracle Corporation are adopting strategies such as mergers and
acquisitions for product development, in order to retain the position in the
market. For instance, in December 2014, Oracle Corporation introduced the
Oracle Retail Merchandising Analytics 14.1 version, which helps the retailers
to improve their business performance by leveraging the real data collected
from the consumers.
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Global Retail Analytics Market: Taxonomy
On the basis of component type, the global
retail analytics market is segmented into:
- Software
- Services
On the basis of deployment model, the global
retail analytics market is segmented into:
- On-Premises
- On-Demand
On the basis of organization size, the global
retail analytics market is segmented into:
- SMEs
(Small and Medium Enterprises)
- Large
Enterprises
On the basis of application, the global retail
analytics market is segmented into:
- Merchandising
Analysis
- Customer
Analysis
- Performance
Analysis
- Inventory
Analysis
- Others
On the basis of end user, the global retail
analytics market is segmented into:
- Online
- Personal
Computers
- Laptops
- Mobiles
- Offline
- Supermarkets
- Departmental
Store
- Specialty
Store
- Others
On the basis of region, the global retail
analytics market is segmented into:
- North
America
- Europe
- Asia
Pacific
- Latin
America
- Middle
East
- Africa
About Coherent Market Insights:
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