Mobile Analytics Market Technological Advancements, Growth Opportunity and Forecast 2018-2026


Mobile analytics refers to the analysis and capturing of data from mobile websites, mobile apps, and others. This analytical tools helps companies to develop business strategies, which is based on real insights that will help in gaining competitive edge in the market. Furthermore, mobile analytical tools enables business owners to keep a track of recent trends that help business owners to take required decisions, thereby increasing customer engagement. Another feature of mobile analytics is that it also helps in increasing brand awareness among customers, which will help the companies to strengthen their foothold in the market.
Download PDF Brochure @ https://www.coherentmarketinsights.com/insight/request-pdf/1528
Increasing number of mobile users and growing adoption of mobile apps are major factors expected to drive growth of the market over the forecast period
Increasing penetration of mobile phones globally is a major factor driving growth of the global mobile analytics market. For instance, the International Telecommunication Union estimated that 4.30 billion people used mobile phones globally, which was around 58.7% of the global population. This means that there is a considerable paradigm shift from website-based revenue models to mobile app-based models. This will help companies to advertise over mobile devices, as currently, people rely upon mobile and digital platforms to showcase and sell their products.
Growing concerns relating to security breach and loss of personal information is expected to hinder the industry growth
Increasing number of fraudulent activities and security breaches over the past few years has led to major concerns for safety of personal information and credentials. Although, there is growing utilization of mobile apps, customer have less confidence, owing to breach of sensitive information. This is leading to low adoption of such apps. Moreover, some mobile devices are still working on older versions of operating systems, which also led to rise in vulnerabilities leading to loss of sensitive data.
Cloud-based mobile analytics segment is expected to exhibit high growth over the forecast period
Increasing adoption of cloud computing technology by businesses is expected to be a major factor for growth of the segment. For instance, according to the CISCO analysis, in 2015, the cloud traffic was 1891 EB (Exabyte) and is estimated to reach 6844EB (Exabyte) by 2020. The adoption of cloud technology will help minimizing investments used for the maintenance of IT infrastructure and usage of data warehouse for storing data. Thus, demand for cloud-based mobile analytics will provide a growth opportunity to the market.
Browse Complete Report @ https://www.coherentmarketinsights.com/ongoing-insight/mobile-analytics-market-1528
Global Mobile Analytics Market: Regional Insights
On the basis of geography, the global mobile analytics market is segmented into North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. North America accounted for the highest revenue share in 2016 in the global mobile analytics market. Early adoption of new technology and increasing penetration of smartphones are the major factors driving growth of the market. For instance, according to Coherent Market Insights in 2014, there were around 59% of smartphone users in America, which increased up to 77% in 2016. Thus, increasing smartphone users in North America is a factor leading to increasing demand for mobile analytics in North America. However, Asia Pacific is expected to exhibit the highest growth rate for mobile analytics market during the forecast period. The region is expected to witness the highest growth, due to increasing number of tablets and smartphones users across countries such as India, China, and Indonesia. According to International Telecommunication Union (ITU), the number of smartphone users in China is estimated to increase to around 675 million by 2019, which is expected to aid in growth of the market.
Global Mobile Analytics Market: Competitive Background
Key players in the global mobile analytics market include Yahoo Inc., IBM Corporation, Mixpanel Inc., Crittercism Inc., Google Inc., Upsight Inc., Webtrends Inc., Amazon Web Services Inc., Adobe Systems Inc., and Netbiscuits Inc.
About Coherent Market Insights:
Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.

Contact Us:
Mr. Shah
Coherent Market Insights
1001 4th Ave,
#3200
Seattle, WA 98154
Tel: +1-206-701-6702
Email: sales@coherentmarketinsights.com


Comments

Post a Comment

Popular posts from this blog

Motor Vehicle Sensor Market - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

  Market Overview Motor vehicle sensor control and monitor the chemical, physical, and process changes of automobiles. Sensors are used to reduce fuel consumption as well as onboard the weight of vehicles and also comply with government norms for passengers’ safety. With the advent of technology, automobiles are now equipped with a diverse range of sensors providing information about safety, comfort, and other convenience and comfort functions. The demand for sensors is dependent on a number of factors, ranging from technological advances to foreign trade to micro- and macro-economic variables that seek to improve the system functionality. The global motor vehicle sensor market is estimated to account for  US$ 75,447.5 Mn  in terms of value by the end of  2027 . Browse Complete Report @ https://www.coherentmarketinsights.com/market-insight/motor-vehicle-sensor-market-4129 Market Dynamics- Drivers Increasing need for legal and regulatory com...
Read more

Thermal Imaging Market - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

  Market Overview Thermal imaging technology is a method of enhancing the object’s visibility in a totally dark environment by detection of infrared radiation emitted by an object and interpreting these radiations to create a visible pattern (image). This technology captures the upper layer of the infrared light spectrum. It best works in a dark environment without any ambient light and can see through fog, smoke, haze, and is capable of catching moving objects in real-time. There are two types of thermal imaging devices namely un-cooled devices and cryogenically cooled devices. The global Thermal Imaging Market was accounted for  US$ 1,978.7 Mn  in terms of value in 2019 and is expected to grow at  CAGR of 9.7%  for the period  2020-2027 . Browse complete Report @ https://www.coherentmarketinsights.com/market-insight/thermal-imaging-market-4090 Market Dynamics- Drivers Increased investment in armed forces modernization is expec...
Read more

Embedded Temperature Sensor Market - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

  The temperature sensor is an electronic device that measures the temperature of person, environment or an object. The temperature sensor is used to state the degree or intensity of heat present in a substance. These sensors will convert input data to electronic data to record, monitor, and then display in a human readable format. There are mainly two types of sensors i.e. contact and non-contact temperature sensors. Non-contact temperature sensors are basically infrared (IR) sensors. Temperature sensor provides benefits such as durability, accuracy, and low power consumption. These sensors are used in various industries to detect overheating and give alert to end users. The temperature sensor finds its application in various sectors such as consumer electronics, semiconductor, chemical, manufacturing, and others. Browse complete Report @ https://www.coherentmarketinsights.com/market-insight/embedded-temperature-sensor-market-4015 The global embedded temperature se...
Read more